Adding the Nefta Ad SDK boosts your overall in-app advertising revenue by 8-9%.
25-30% of all users opt out of tracking and receive non-personalized ads at a -50% eCPM. This means your overall IAA revenue takes a notable hit.
Nefta can earn you ~40% more on opt-out users, which leads to an overall uplift of your revenue by 8-9%+.
In-app advertising doesn’t work when a user opts out of tracking. This is because profiles are created by tracking users and combining data (including personally identifiable information). When a user opts out of tracking, a null ID is returned, which means those profiles cannot be used and you have to show a lower-value non-personalized ad instead.
Instead of showing a non-personalized ad to a user for a fraction of the value, you can instead integrate Nefta’s simple set of game event tags. These tags provide a first-party source of understanding on how an app is used. By processing this usage data, Nefta can show more relevant ads and pay +40% higher eCPMs.
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